I think that the general concesses is that people are afraid to spend big money on an unknown brand. I was the same way. But the guitar was too pretty so I thought I’d roll the dice and see what happens. I can confidently say that if Craig has the right business model, he will sell these guitars for 5 plus k and people will still beg for it. Everything about this guitar is beautiful. I scrutinized this guitar and everything came up perfect. The line spacing was exact and consistent, everything was perfectly semetrical, the paint was consistent and the fret board inlays were perfectly flushed. These are high quality guitars. If you put a Martin logo on this? You would be paying 5k. I am confident in saying that the only reason these guitars aren’t going for a premium is because the brand is still new and people are afraid to invest.