We're Breaking the Mold of Expensive, Overpriced Guitars

The latest innovation of factory to consumer craftsmanship delivers an OUTSTANDING guitar with an unusually low price.

-- All with a "for musicians, by musicians" mantra --

We went all-in, so you wouldn't have to...

Introducing a guitar line that takes high-end features like exotic tonewoods, intricate inlays, beveled body edges, and careful craftsmanship and brings it together with a very attractive price-point.

Exotic
Tonewoods

Unique tonewoods offer a beauty & tone like no standard woods can & make an artistic expression of their own.

Bevelled
Bodylines

Tailored to contour your forearm for comfort and playability to help keep you playing longer.

Intricate
Inlays

Exotic inlays help separate elite from the norm and is one of rare features exclusive to high-end guitars.

Locking Chrome
Tuners

Chrome locking tuners make an otherwise overlooked part of the guitar standout, and easier to change strings.

The Result Was Our Feature Dreamlist.

As musicians and guitar enthusiasts, we’ve always loved everything about acoustic guitars.

The look, the feel, the sound...

The unique tone each guitar with subtle variances in wood and shape brings...

But most of the problems with modern guitars are that there is very little "middle-ground" between high-end guitars and affordability.

Your choice is to either go big or miss out.

You'd miss out on all the luxuries of look, feel, tone, playability.

As a customer, I never wanted to break the bank, but I wanted all of those higher-end items.

As a musician who was always on a budget, the absolute best I could do was a middle of the road “big name” guitar, at maybe $1500 - tops.

And even then, half of the features were left for me to dream about.

If I wanted things like exotic woods and inlays, beveled bodylines or specialized bindings... I’d have to mortgage the house to get them.

This is where we felt something had to change.

There HAD to be a way to bring these things together - all at a price that most could afford.

There was only a few ways to do that, and it involved paving new roads.

We needed to find high-end craftsmanship in unexpected places.

We needed to figure out a way to bring all the features that were important together.

And we needed to figure out how to get it from factory to your doorstep - affordably.

That’s why we decided to launch this guitar company and put together the best guitars we could create, and get them into musician’s hands for less.

We wanted to give every musician a chance to own a really outstanding guitar, without breaking the bank.

There was only one path to doing that.

- Find top-notch luthiers.

- Pack high-end features into beautiful looking and sounding tonewoods.

- Set up a supply chain efficiently with as low of an overhead as possible.

- Bypass the middle-man.

- AND KEEP THE PRICE AFFORDABLE.

I’m happy to say, we’ve accomplished this goal in a BIG way.

~ Introducing Zaar Guitars! ~

A brand new guitar company set up to break the rules of a stagnant industry.

The Mark of a Zaar Guitar...

Timeless Beauty

Custom Features

Incredible Tone

High-end Value

Careful Craftsmanship

...And Affordability!

Because This Is What Passion Looks Like...

GET YOUR'S NOW!

Still thinking about it??
Read on...

What Makes a Zaar Guitar High-End?

Great Tone!

First and foremost - Zaar guitars have GREAT tone.

Nothing seems more important to the value of a guitar as the tone it produces.

The Z420 has a wide, balanced spectrum of tone to satisfy even the toughest of critics.

Beautiful Design

We wanted a guitar that looked great while either in your hands or hanging on your wall.

We wanted a design that was as beautiful to look at as it was to listen to.

Not only should a guitar help present your art, your music, but it should visually reflect the beauty of that music.

That's why it was important to us to have a visually striking guitar, with beautiful earth tone colors and abalone inlays.

Its was equally important to have a shape with balance and edges that compete with some of the most beautiful curves we as humans admire.

We feel this guitar holds exactly that level of beauty.

Worthy of play, worthy of a wall hang.

It truly is sonic and visual art.

Exotic Woods

Santos Rosewood is native to Brazil, and is harvested from the fallen trees of their vast forests.

It is a very densely grained, long lasting wood. Despite its density, it is softer than many other dense woods such as ebony.

It's variety of colors ranging from a light golden brown to a dark, reddish brown, often with varying purple accents.

The color variety gives outstanding contrasts while the dense, but softer nature of the wood brings out the full spectrum of sound when played.

Being in the rosewood family, it is considered very similar to Indian Rosewood, though with warmer tones than IR.

While often compared with ebony for its density, Santos Rosewood brings a more brilliant tone than its dense cousin, putting it right in the middle of the sound spectrum between Indian Rosewood and Ebony.

It is the ideal middle ground of grain structure, hardness and density that brings perfect balance of sound and visual beauty to this wood.

High-End Features

So what exactly are those "high-end" features?

Well, in addition to...

A great base guitar build and wood quality,
An exotic wood tone and beauty,
And great attention to detail...

High-end guitars have "added" value of some of the more rare features in acoustic guitars.

Features like...

- A body bevel, that eases the "dig" into the players forearm while playing.

- Full fretboard inlays that utilize the entire fretboard with intricate design, while still making full use of traditional markers on the 3rd, 5th, and 12th frets for easy player recognition.

- Abalone bindings all throughout the body and headstock.

- Abalone headstock with Zaar crown and staff logo.

- Chrome locking tuners.

- Included hard case.

Rarely do you see any of these features, especially ALL of them, in anything other than high-end guitars.

This is what makes our guitar unique. We challenge you to find anything at our price point that include these features.

Comparable Value

What is comparable value?

Well, it's what other brands charge for the same level of quality, same feature set, and same bells and whistles as our guitars.

Its what you WOULD pay if you went elsewhere to get the same, comparable guitar.

Look, we get there will always be subtle differences in features, always be brand choice, and personal preference for these things.

Did Elvis play our guitars? No.

Has our company been around for 100 years? No.

But the end result is a guitar VERY comparable to a several thousand dollar guitar in many ways that doesn't carry that price tag.

Because for most of us, money IS an object. And this is about value.

The best guitar we can make, for the lowest price we can let it go for.

And for the price, we believe this guitar is truly outstanding and is one of the best guitars out there for the money.

We truly believe that.

We think you will too.

It's tough to directly compare guitars, and features, and value, and cost. But we challenge you to find a guitar with the tone, beauty, and featureset like the Z420 at a truly comparable price.

Because other brands' comparable guitars are simply much more expensive.

We've worked hard to keep the prices of our guitars affordable.

And we're proud of the result.

Let customers speak for us

from 637 reviews

Competes Well With High-end Guitars; Exceptional Value

I collect High-end and what I consider Interesting Guitars. I’m always looking for something to add to my collection.

Recently, I ran across a guitar brand that I hadn’t come across before…Zaar. After doing some research, including listening to video sound clips, I decided to try one.

I was interested in the ZC690SE, a solid KOA wood guitar. This model was not available. I contacted Zaar and worked with Craig to find out what solid wood models they had in stock. I decided on the ZC375SE, which has a Sitka Spruce top and solid Walnut back and sides.

After letting it climatize after delivery, I opened it and was immediately impressed with the appearance and high quality. Upon playing it, the playability and sound were equally impressive!

This guitar punches well above its weight class. I can verify that as I have a Martin Custom Shop Special Order 000-14 with a Sitka Spruce Top and solid Walnut back and sides which cost almost twice as the similar Zaar.

They sound virtually identical and both produce the crystal clear highs for which Walnut guitars are known. The Martin and Zara’s playability, construction, and overall quality aren’talso pretty much the same.

Bottom Line: The ZC375SE is a high quality guitar and an exceptional value!

I’m so impressed with the ZC375SE model, that I intend to purchase a ZC690SE when they are back in stock.

Tom M
Carlisle,PA

Tom M

02/12/2025

ZC375 - Spruce & Walnut Satin Acoustic - Crown Series

Best of the Collection

I have been playing guitar for over 60 years. I own a number of great instruments including Martins, Taylors, Rickenbachers, etc. I purchased a Zaar this past year and it has become my go-to guitar over any of the fine instruments I own. It is not only beautiful and well designed, its tonal quality is commendable. I still gig and this is my primary tool - nice job you guys -I’m impressed!

Howard Ross

03/31/2024

Zaar Guitars

Best Guitar I’ve ever played

This Guitar feels and vibrates so well tone is clear and yet punchy very elegant with the abalone and lays running through the body. I can truly say this is the best Acoustic guitar I’ve ever played.

Rick Marcel

03/16/2024

Z840 - Ziricote Acoustic - Elite Series

Way beyond expectations

The Santos Rosewood looks like a custom luthier's crowning achievement, costing $8,000 to $10,000. It TOTALLY sounds like it too. I brought it today to a friend's recording studio with two fantastic professional performers. They both played and loved the action, look, and especially the tone. It compared with a $16,000 custom built "Frogybottom"

Sumner Saffer

03/14/2024

Zaar Guitars

Sweet guitar, and sounds great!

This is a great sounding guitar. I finally had a chance to plug it in, and sounds awesome through my amp. Setup was perfect, and the neck is nice and thin. Now, I just need more time to sit and play. Thanks Zaar, and thanks Craig for your help.

Brian Abbott

03/11/2024

Z840 - Ziricote Acoustic - Elite Series

I love it!!!

Easily one of the best acoustic guitars I've ever played. It feels great to play and the sound is amazing, and I love the way it looks from the headstock all the way to the body. I definitely recommend this to any guitar player who is looking for an acoustic.

Creighton Page

02/26/2024

Z840 - Ziricote Acoustic - Elite Series

Loving my Ziricote Acoustic Elite!!!

Have had it a week and a half now, so I'm not just reacting. Most beautiful guitar I've ever owned. Workmanship is incredible and detailed. No flaws or minor imperfections anywhere. Feels amazing to hold. I was worried about the bigger size, but the design of the armrest bevel is just perfect - not overdone - just right. And most importantly - the sound is amazing, plugged in or not! Couldn't be happier!

William Barnes

02/01/2024

Z840 - Ziricote Acoustic - Elite Series

Z840 Ziricote Elite

This is a great guitar, the tone of the guitar is perfect once I had it tuned. Makes me wish I played better. It didn’t have the 2-tone wood on the sides which was a little disappointing since it was shown in the photos on the website. I now have 4 Zaar guitars and have not regretted buying a single one. The attached picture is the Z540E, Z840E and Z690SE.

Beth Davis

11/15/2023

Z840 - Ziricote Acoustic - Elite Series - Limited Edition

Awesome guitar!

Guitar is exactly as advertised. Love the tone and plugged in, it’s amazing. I’m sitting here wondering what new guitars you may have and very tempted to buy at least one, or two, more.

Jim Mcdonald

07/10/2023

Z420 - Santos Rosewood Acoustic - Elite Series

Love this guitar

I have played a Taylor for 20 years but as soon as played my Zaar, she went to the case. I love the look, and the sound. This is one of the best purchase I’ve ever made!

Steven Hawkins

07/09/2023

Z420 - Santos Rosewood Acoustic - Elite Series

Out of this World

I purchased the Z690 on a whim. I liked what I saw on FB and decided to give it a try
I am 82 years old and started playing on a Sears guitar in 1948. I don't remember how many guitars I've had in the past, over 15 that I know of. I presently have a Guild, Gretch Gibson, and a Zager. From the time I opened the case to now, I am extremely pleased. Craftsmanship, sound and ease of playing full six string bar chords. Thank you, Thank you, Thank you.

richard brumley

07/09/2023

Z690 - Koa Acoustic - Elite Series

Everything I thought it would be and more.

The craftsmanship is impeccable, stunning and combined with a tonal quality that rivals my Taylor Presentation Series. I have never been happier with a guitar purchase or a guitar manufacture than I have with Zaar Guitars. I’m partial to the Z420SE but truthfully they are all great. Get One!
W B Chisum

William Chisum

06/28/2023

Z420 - Santos Rosewood Acoustic - Elite Series

Highly recommend!

Legitly the best acustic I've played thus far! Sound is on point and very easy to play all while being comfortable to hold.

Neil Harp

06/26/2023

Z420 - Santos Rosewood Acoustic - Elite Series

Beautiful Guitar

Guitar is beautiful and love the sound. This is what I was looking for in a acustic guitar. Unfortunately I have injured my left hand and can't play currently. What I will do is change strings to light and ask for some directions with electronics. Only complaint is no directions on different modes for electronics. Can't wait to heal my hand and play again !!!! Really do love the looks and sound.!!!

Russell Lipps

04/29/2023

ZS720E - Sketch Series

Great Guitar

I recently traded in a Taylor 114CE for a Zaar Sketch Series guitar at a local guitar shop. The Taylor's electronics did not work and the strings were way too high off of the neck so I was searching for something new. The previous owner of the Sketch Series had it for a couple of months and decided he liked Gibson better. After taking this guitar home and putting a new set of strings on, I have not put it down. This is a great guitar and have 0 complaints. It looks great, feels great, and sounds great. I was skeptical at first since Zaar guitars is a fairly new company but I could not be happier with this guitar. I would recommend this guitar to anyone. 10/10

Zach Pait

04/20/2023

ZS720E - Sketch Series

GET YOUR'S NOW!

Some of you may not be old enough to remember, but years ago Japanese car companies like Toyota and Honda were considered to be cheap “junk”. More recently, companies like Kia and Hyundai had the same connotations. It really wasn’t that they were junk, it was just that foreign auto companies not yet established and known for great craftsmanship, carried a stigma that they needed to overcome.

Closer to home in the guitar industry, guitars made in Korea and Mexico were similarly considered cheap alternatives with flawed craftsmanship. While today, some of the best and often high-end guitars - even from THE major names in guitars -- are made in those countries.

Now, China definitely faces that issue. And honestly -- WITH GOOD REASON. If you’ve purchased low-end guitars in hopes of getting a steal on a good guitar, only to be absolutely disappointed in the quality of the guitar, you know what I mean. I’ve definitely been there. Even to this day, most of the stuff that comes out of China is low-end “toy” guitars not worthy of the time and effort. Nothing to take even remotely seriously.

But like anything else, there are always diamonds in the rough.

In fact, several of the highest-end names in guitar offer guitar models made in China. High-end brands like PRS and many others.

I knew if I looked hard enough, I could find value there. So I searched, prodded, clawed, investigated, and asked LOTS of questions, and got a TON of samples from a lot of different guitar makers from the region. And yup... most... not very good.

But, then, I found one.

I found a small company led by a musician turned luthier that, is as passionate about guitars and music as you and I are. And his samples blew me away!

I was so excited! I found our diamond in the rough! So we started to talk more, and I wanted to see what kind of guitar design we could create through him. I wanted to see how much I can push the feature set without compromising quality or making the guitar too expensive to produce. We wanted a HIGH-END guitar, but to keep it at or below mid-range prices.

What we landed on is a guitar that we are SO incredibly proud of… It’s the first guitar in our line... The Z420

It truly is an incredibly crafted guitar that breaks the mold of what most people see coming out of the country. The quality, beauty, tone, and playability truly is so far beyond expectations and competes directly and confidently with any guitar producer -- anywhere in the world.

We get that those are bold words, but it really does.

Still not sure...? Well, how about this...

Full peace of mind with a 60-Day Money Back Guarantee!

Order it, pull it out of the box, admire it, play it, lick it, pick it. Give it the full go!

Hang it on your wall, or baby it in the case. Play it alone in your home or out on stage at a gig.

Try it out for a full 60 days. If you don't like it... send it back. Get a refund on your full purchase price.

No worries, no risk.

SO … WHAT ARE
YOU WAITING FOR ?

Get the guitar that's value is far beyond it's price-point. And get it today for even less!

GET IT NOW!

"These guitars bring incredible value. Features that you typically only see on the highest-end guitars, but at a very respectable mid-range price."

Barry M - 22 Year Player

"The guitars are absolutely beautiful, and the play like a dream. My Zaars have become my go-to guitars every time I play."

Kevin O - 30 Year Player

"Zaar truly does bring high-end value at an affordable price. Their guitars hold up to anything else out there - and for much less of a kick in the wallet."

Joe C - 45 Year Player